I study higher-order cognitive, affective, and motivational processes involved in judgment and decision making (Morewedge & Kahneman, 2010, TICS). My research elucidates these processes and seeks to reduce the biases they create. In one recent IARPA-funded project, my team and I mapped the structure of six cognitive biases critical to intelligence analysis and designed long-acting interventions that reduced the tendency to commit each of the six (e.g., Morewedge et al., 2015, PIBBS; Scopelliti et al., Managment Sci, 2015; 2016). Other work looks at biases such as the endowment effect with considerable impact in marketing, economics, and law (e.g., Morewedge & Giblin, 2015, TICS).

Within this area, my research focuses on two substantive problems. The first is how higher-order mental processes like simulation, memory, comparison, attention, and goals influence how we determine how pleasurable or desirable experiences were, are, or will be. This work examines their influence on basic judgments and on value elicitation, decisions, and consumption behavior. For instance, one research project examined how simulating the consumption of a food influences its actual consumption (Morewedge, Huh, & Vosgerau, 2010, Science). Click here to hear a discussion about this work on NPR.

My second substantive focus is how higher-order mental processes influence the attribution of thought—who or what can have a thought, who had a thought, and their meaning. In one paper, I found that people are more likely to believe that negative events were due to the intentions of another person than similar positive and neutral events (Morewedge, 2009, JEP:General). Other papers demonstrate that people are more likely to believe their thoughts reveal something meaningful about themselves if they don't know why they had those thoughts, which explains why people attribute such meaning to their random, spontaneous thoughts and dreams (e.g., Morewedge, Gilblin, & Norton, 2014, JEP: General; Morewedge & Norton, 2009, JPSP). Click here to hear a discussion of some of this work on bloggingheads.

Recent Work (2015-2017)

Atasoy, O., & Morewedge, C. K. (in press). Digital goods are valued less than physical
. Journal of Consumer Research.

Morewedge, C. K., Tang, S., & Larrick, R. P. (2017). Betting your favorite to win: Costly reluctance to hedge desired outcomes. Management Science, forthcoming.

Scopelliti, I., Min, H. L., McCormick, E., Kassam, K. S., & Morewedge, C. K. (2017). Individual differences in correspondence bias: Measurement, consequences, and correction of biased interpersonal attributions. Management Science, forthcoming.

Morewedge, C. K., & Kupor, D. M. (2017). When the absence of reasoning breeds meaning: Metacognitive appraisals of spontaneous thought. In K. Fox and K. Christoff (Eds.), The Oxford Handbook of Spontaneous Thought: Mind wandering, Creativity, Dreaming, and Clinical Disorders. Oxford University Press, forthcoming.

Tang, S., Morewedge, C. K., Larrick, R. P., & Klein, J. (2017). Disloyalty aversion: Greater reluctance to bet against close others than the self. Organizational Behavior and Human Decision Processes, 140, 1-13.

Buechel, E. C., Zhang, J., & Morewedge, C. K. (2017). Impact bias or underestimation?
Outcome specifications predict the direction of affective forecasting errors
. Journal of
Experimental Psychology: General, 146(5),

Symborski, C., Barton, M., Quinn, M. M., Korris, J. H., Kassam, K. S., & Morewedge, C. K. (2017). The design and development of serious games using iterative evaluation. Games and Culture, 12(3), 252-268.

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). Selective sensitization: Consuming a food activates a goal to consume its complements. Journal of Marketing Research, 53(6), 1034-1049.

Morewedge, C. K. (October 16, 2016). Why you should bet against your candidate. The New York Times, SR 9.

Lau, T., Morewedge, C. K., & Cikara, M. (2016). Overcorrection for social categorization information moderates impact bias in affective forecasting. Psychological Science, 27(10), 1340-1351.

Kappes, H. B., & Morewedge, (2016). Mental simulation as substitute for experience. Social and Personality Psychology Compass, 10(7), 405-420.

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). More similar but less satisfying: Comparing the efficacy of within- and cross-category substitutes for food. Psychological Science, 27(6), 894-903.

Morewedge, C. K. (May 13, 2016). Why buyers and sellers inherently disagree on what things are worth. Harvard Business Review (digital).

Morewedge, C. K. (2016). Utility: Anticipated, Experienced, and Remembered. In G. Keren and G. Wu (Eds.), Wiley Blackwell Handbook of Judgment and Decision Making (pp. 295-330). Malden, MA: Blackwell Press.

Scopelliti, I., Morewedge, C. K., McCormick, E., Min, H. L., LeBrecht, S., & Kassam, K. S. (2015). Bias blind spot: Structure, measurement, and consequences. Management Science, 61(10), 2468-2486.

Click here for a preprogramed Qualtrics version of our bias blind spot scale.

Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. S. (2015). Debiasing decisions: Improved decision making with a single training intervention. Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140. Supplemental materials.

Morewedge, C. K. (October 13, 2015). How a video game helped people make better decisions. Harvard Business Review (digital).

Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: An integrative review. Trends in Cognitive Sciences, 19(6), 339-348.

Morewedge, C. K., & Hershfield, H. (2015). Consumer prediction: Forecasted utility, psychological distance, and their intersection. In M. I. Norton, D. Rucker, and C. Lamberton (Eds.), Cambridge Handbook of Consumer Psychology (pp. 65-89). New York, NY: Cambridge University Press.

Hamerman, E. J., & Morewedge, C. K. (2015). Reliance on luck: Identifying which achievement goals elicit superstitious behavior. Personality and Social Psychology Bulletin, 41(3), 323-335.