Broadly, I study the cognitive and affective processes involved in judgment and decision making (Morewedge & Kahneman, 2010 TiCS). My research is primarily focused on the psychological processes that are involved in hedonic experiences. How people determine how pleasurable or desirable experiences were, are, or will be. And how these judgments impact their decision making and behavior. For example, one research project examined how psychological processes alone can reduce our desire to eat a food and actual consumption of that food (Morewedge, Huh, & Vosgerau, 2010, Science). Click here to hear a discussion about this work on NPR or here for a broader discussion of this line of research on bloggingheads.

My secondary line of research examines the attribution and discernment of thought—how we decide which entities are capable of having thoughts, what thoughts are our own, and what thoughts and events were intended. For example, people are more likely to attribute negative events than similarly positive and neutral events to the intentions of an external agent such as another person (Morewedge, 2009, JEP:General). People are more likely to believe their random, spontaneous thoughts reveal deep insights about themselves than intended and deliberative thoughts (Morewedge, Gilblin, & Norton, 2014, JEP: General), and the apparently unintended nature of dreams leads people to attribute greater meaning to dreams than to conscious thoughts that have similar content (Morewedge & Norton, 2009, JPSP). Click here to hear a discussion of some of this work on bloggingheads.

Selected Publications

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). More similar but less satisfying: Comparing the efficacy of within- and cross-category substitutes for food. Psychological Science, forthcoming.

Morewedge, C. K. (2016). Utility: Anticipated, Experienced, and Remembered. In G. Keren and G. Wu (Eds.), Wiley Blackwell Handbook of Judgment and Decision Making (pp. 295-330). Malden, MA: Blackwell Press.

Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. S. (2015). Debiasing decisions: Improved decision making with a single training intervention. Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140.

Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: An integrative review. Trends in Cognitive Sciences, 19(6), 339-348.

Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2014). Social defaults: Observed choices become choice defaults. Journal of Consumer Research, 41(3), 746-760.

Morewedge, C. K., Giblin, C. E., & Norton, M. I. (2014). The (perceived) meaning of spontaneous thoughts. Journal of Experimental Psychology: General, 143(4), 1742-1754.

Morewedge, C. K., Huh, Y. E., & Vosgerau, J. (2010). Thought for food: Imagined consumption reduces actual consumption. Science, 303, 1530-1533.

Morewedge, C. K., & Kahneman, D. (2010). Associative processes in intuitive judgment. Trends in Cognitive Sciences, 14(10), 435-440.

Morewedge, C. K. (2009). Negativity bias in attribution of external agency. Journal of Experimental Psychology: General, 138(4), 535-545.

Morewedge, C. K., Shu, L. L., Gilbert, D. T., & Wilson, T. D. (2009). Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect. Journal of Experimental Social Psychology, 45, 947-951.