Twenty-five years of peer-reviewed research on ownership, bias, and decision-making with technology and AI.

TECHNOLOGY-DRIVEN DECISIONS

• Hermann, E., Puntoni, S., & Morewedge, C. K. (2026, March/April Issue). Why Gen AI feels so threatening to workers. Harvard Business Review.

• Morewedge, C. K., Naushan, H. F., & Mullainathan, S. (2025). Decisions with algorithms. In D. T. Gilbert, S. Fiske, E. Finkel, and W. Mendes (eds.), The Handbook of Social Psychology, 6th edition. 

• Hermann, E., Puntoni, S., & Morewedge, C. K. (2025). GenAI and the psychology of work. Trends in Cognitive Sciences, 29(9), 802-813.

• Celiktutan, B., Cadario, R., & Morewedge, C. K. (2024). People see more of their biases in algorithms. Proceedings of the National Academy of Sciences, 121(16).

• Agarwal, S., De Freitas, J., & Morewedge, C. K. (2024). How automakers can reduce resistance to self-driving cars. Harvard Business Review.

• Agarwal, S., De Freitas, J., Ragnhildstveit, A., & Morewedge, C. K. (2024). Acceptance of automated vehicles is lower for self than others.Journal of the Association of Consumer Research, 29(3), 269-281.

• Morewedge, C. K. (2024). Why algorithm-generated recommendations fall short.Harvard Business Review.

• Morewedge, C. K., Mullainathan, S., Naushan, H., Sunstein, C. R., Kleinberg, J., Raghavan, M., & Ludwig, J. O. (2023). Human bias in algorithm design. Nature Human Behavior, 7, 1822-1824.

• Shachar, C., Cadario, R., Cohen, I. G., & Morewedge, C. K. (2023). HIPAA is a misunderstood and inadequate tool to protect patient health medical data. Nature Medicine, 29, 1900-1902. 

• Morewedge, C. K. (2022). Preference for human, not algorithm aversion. Trends in Cognitive Sciences, 26 (10), 824-826.

• Morewedge, C. K. (2022). When We Don't Own the Things We Use, Will We Still Love Them?MIT Sloan Management Review, 63(2 Winter), 16-18.

• Cadario, R., Longoni, C.& Morewedge, C. K. (2021).Understanding, explaining, and utilizing medical artificial intelligence. Nature Human Behavior, 5, 1636-1642.

• Morewedge, C. K., Monga, A., Palmatier, R., Shu, S., & Small, D. (2021). Evolution of consumption: A psychological ownership framework.Journal of Marketing, 85(1), 196-218. 

• Longoni, C., Bonezzi, A., & Morewedge, C.K. (2020). Resistance to medical artificial intelligence is an attribute in a compensatory decision process: response to Pezzo and Becksted (2020). Judgment and Decision Making, 15(3), 446-448.

• Longoni, C., Bonezzi, A., & Morewedge, C. K. (2019). Resistance to medical artificial intelligence. Journal of Consumer Research,46(4), 629--650.

• Atasoy, O., & Morewedge, C. K. (2018). Digital goods are valued less than physical goods. Journal of Consumer Research, 44(6), 1343-1357.

• Waytz, A., Morewedge, C. K., Epley, N., Montelone, G., Gao, J. H., & Cacioppo, J. T. (2010). Making sense by making sentient: Effectance motivation increases anthropomorphism. Journal of Personality and Social Psychology, 99(3), 410-435.

• Morewedge, C. K. (2009). Negativity bias in attribution of external agency. Journal of Experimental Psychology: General, 138(4), 535-545.

• Morewedge, C. K., Preston, J., & Wegner, D. M. (2007). Timescale bias in the attribution of mind.Journal of Personality and Social Psychology, 93(1), 1-11.  

BIAS AND DEBIASING DECISIONS

• Heerma van Voss, B., Yoon, H., Scopelliti, I., Zweet, R., Helsloot, I., & Morewedge, C. K. (2025). Debiasing training reduces confirmation bias in national risk analysts. Scientific Reports, 15,42529.

• Roy, E. et al. (2025). A contest study to reduce attractiveness-based discrimination in social judgment.Journal of Personality and Social Psychology, 128(3), 508–535.

• Lee, C.Y., & Morewedge, C. K. (2022). Noise increases anchoring effects. Psychological Science, 33(1), 60-75.

• Yoon, H., Scopelliti, I., & Morewedge, C. K. (2021). Decision making can be improved through observational learning. Organizational Behavior and Human Decision Processes, 162, 155-188.

• Morewedge, C. K. (2020). Decision making: Choosing wisely. Character Lab Playbooks.

• Sellier, A. L., Scopelliti, I., & Morewedge, C. K. (2019). Debiasing training improves decision making in the field. Psychological Science, 30(9), 1371-1379.Stimuli and Data: https://osf.io/mnz8j/

• Scopelliti, I., Min, H. L., McCormick, E., Kassam, K. S., & Morewedge, C. K. (2018). Individual differences in correspondence bias: Measurement, consequences, and correction of biased interpersonal attributions. Management Science, 64 (4), 1879-1910.

• Symborski, C., Barton, M., Quinn, M. M., Korris, J. H., Kassam, K. S., & Morewedge, C. K. (2017). The design and development of serious games using iterative evaluation.Games and Culture, 12(3), 252-268.

• Scopelliti, I., Morewedge, C. K., McCormick, E., Min, H. L., LeBrecht, S., & Kassam, K. S. (2015). Bias blind spot: Structure, measurement, and consequences.Management Science, 61(10), 2468-2486.

  • Click here for a preprogrammed Qualtrics version of our bias blind spot scale.

• Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. S. (2015). Debiasing decisions: Improved decision making with a single training intervention.Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140. Click here for supplemental materials.

• Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2014). Social defaults: Observed choices become choice defaults.Journal of Consumer Research, 41(3), 746-760.

• Haran, U., Moore, D. A., & Morewedge, C. K. (2010). A simple remedy for overprecision in judgment.Judgment and Decision Making,5(7), 467-476.

• Morewedge, C. K., & Kahneman, D. (2010). Associative processes in intuitive judgment.Trends in Cognitive Sciences, 14(10), 435-440.

• Morewedge, C. K., & Norton, M. I. (2009). When dreaming is believing: The (motivated) interpretation of dreams.Journal of Personality and Social Psychology, 96(2), 249-264.

• Epley, N., Morewedge, C. K., & Keysar, B. (2004). Perspective taking in children and adults: Equivalent egocentrism but differential correction.Journal of Experimental Social Psychology, 40(6), 760-768.   

FINANCIAL DECISION ANOMALIES

• Lee, C. Y., Mazar, N., & Morewedge, C. K. (in press). Why context influences preferences elicited with willingness to pay less than preferences elicited with choice. Management Science.

• Lee, C. Y., & Morewedge, C. K. (2023). How retailers can capitalize on the “refund effect.” Harvard Business Review.

• Lee, C. Y., & Morewedge, C. K. (2023). Mental accounting of product returns. Journal of Consumer Psychology, 33(3), 583-590.

• Whitley, S., Garcia-Rada, X., Bardhi, F., Ariely, D., & Morewedge, C. K. (2022). Relational spending in funerals: Caring for others loved and lost.Journal of Consumer Psychology, 32(2), 211-231.

• Yoon, H., Yang, Y., & Morewedge, C. K. (2022). Early cost realization and college choice. Journal of Marketing Research, 59 (1), 136-152.

• Morewedge, C. K. (2021). Psychological ownership: Implicit and explicit. Current Opinion in Psychology, 39, 125-132.

• Imas, A., Loewenstein, G., & Morewedge, C. K. (2021). Mental money laundering: A motivated violation of fungibility. Journal of European Economic Association, 19 (4),  2209-2233.

• Putnam-Farr, E., & Morewedge, C. K. (2021). Which social comparisons influence happiness with unequal pay?Journal of Experimental Psychology: General, 150(3), 570-582.

• Lee, C. Y., Morewedge, C. K., Hochman, G., & Ariely, D. (2019). Small probabilistic discounts stimulate spending: Pain of paying in price promotion.Journal of the Association of Consumer Research, 4(2),160-171.

• Morewedge, C. K., Tang, S., & Larrick, R. P. (2018). Betting your favorite to win: Costly reluctance to hedge desired outcomes.Management Science, 64(3), 997-1014.Stimuli and Data: https://osf.io/p2gj6/

• Tang, S., Morewedge, C. K., Larrick, R. P., & Klein, J. (2017). Disloyalty aversion: Greater reluctance to bet against close others than the self.Organizational Behavior and Human Decision Processes,140, 1-13.

• Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: An integrative review.Trends in Cognitive Sciences, 19(6), 339-348.

• Morewedge, C. K., Krishnamurti, T., & Ariely, D. (2014). Focused on unfairness: Alcohol intoxication increases the costly rejection of inequitable rewards.Journal of Experimental Social Psychology, 50(1), 15-20.

• Buechel, E. C., & Morewedge, C. K. (2014). The (relative and absolute) subjective value of money. In E. H. Biljleveld and H. Aarts (Eds.), The Psychological Science of Money (pp. 93-120). New York, NY: Springer.

• Kassam, K. S., Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2011). Winners love winning and losers love money. Psychological Science, 22, 602-606. 

• Morewedge, C. K., Shu, L. L., Gilbert, D. T., & Wilson, T. D. (2009). Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect.Journal of Experimental Social Psychology, 45, 947-951. Data Sets: Experiments 1, 2

• Morewedge, C. K., Holtzman, L., & Epley, N. (2007). Unfixed resources: Perceived costs, consumption, and the accessible account effect.Journal of Consumer Research, 34(December), 459-467.

• Morewedge, C. K., Gilbert, D. T., Keysar, B., Berkovits, M. J., & Wilson, T. D. (2007). Mispredicting the hedonic benefits of segregated gains.Journal of Experimental Psychology: General, 136, 700-709.

CHOOSING BETTER EXPERIENCES

• Cadario, R. & Morewedge, C. K. (2022). Why do people eat the same breakfast every day? Goals and circadian rhythms of variety seeking in meals.Appetite, 168(1), 105716.

• Morewedge, C. K. (2021). Why you eat the same thing for breakfast every day.Time Magazine.

• Buechel, E. C., Zhang, J., & Morewedge, C. K. (2017). Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors. Journal of Experimental Psychology: General, 146(5), 746-761.

• Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). Selective sensitization: Consuming a food activates a goal to consume its complements.Journal of Marketing Research, 53(6), 1034-1049.

• Lau, T., Morewedge, C. K., & Cikara, M. (2016). Overcorrection for social categorization information moderates impact bias in affective forecasting. Psychological Science, 27(10), 1340-1351.Data: https://osf.io/9tnmv/

• Kappes, H. B., & Morewedge, (2016). Mental simulation as substitute for experience.Social and Personality Psychology Compass, 10(7), 405-420.

• Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). More similar but less satisfying: Comparing the efficacy of within- and cross-category substitutes for food.Psychological Science, 27(6), 894-903.

• Morewedge, C. K. (2016). Utility: Anticipated, Experienced, and Remembered. In G. Keren and G. Wu (Eds.), Wiley Blackwell Handbook of Judgment and Decision Making (pp. 295-330). Malden, MA: Blackwell Press.

• Garbinsky, E. N., Morewedge, C. K., & Shiv, B. (2014). Interference of the end: Why recency bias in memory determines when a food is consumed again.Psychological Science, 25(7), 1466-1474.

• Garbinsky, E. N., Morewedge, C. K., & Shiv, B. (2014). Does liking or wanting determine repeat consumption delay?Appetite, 7(1), 59-65.

• Morewedge, C. K., & Buechel, E. C. (2013). Motivated underpinnings of the impact bias in affective forecasts.Emotion, 13(6), 1023-1029.

• Morewedge, C. K. (2013). It was a most unusual time: How memory bias engenders nostalgic preferences.Journal of Behavioral Decision Making, 26(4), 319-326.

• Morewedge, C. K., Huh, Y. E., & Vosgerau, J. (2010). Thought for food: Imagined consumption reduces actual consumption. Science, 303, 1530-1533.SPSS datasets: Experiments 1, 2, 3, 4, 5.

• Morewedge, C. K., Gilbert, D. T., Myrseth, K. O. R., Kassam, K. S., & Wilson, T. D. (2010). Consuming experiences: Why affective forecasters overestimate comparative value.Journal of Experimental Social Psychology, 46(6), 986-992.

• Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2005). The least likely of times: How remembering the past biases forecasts of the future.Psychological Science, 16(8), 626-630.

• Gilbert, D. T., Morewedge, C. K., Risen, J. L., & Wilson, T. D. (2004). Looking forward to looking backward: The misprediction of regret.Psychological Science 15(5), 346-350.

• Gilbert, D. T., Lieberman, M., Morewedge, C. K., & Wilson, T. D. (2004). The peculiar longevity of things not so bad.Psychological Science, 15(1), 14-19. *Editor’s Choice Article (2004). Science, 303, 436.