Technology-Driven Decisions

Hermann, E., Puntoni, S., & Morewedge, C. K. (2006, March/April Issue). Why Gen AI feels so threatening to workers. Harvard Business Review.
Morewedge, C. K., Naushan, H. F., & Mullainathan, S. (2025). Decisions with algorithms. In D. T. Gilbert, S. Fiske, E. Finkel, and W. Mendes (eds.), The Handbook of Social Psychology, 6th edition.
Hermann, E., Puntoni, S., & Morewedge, C. K. (2005). GenAI and the psychology of work. Trends in Cognitive Sciences, 29(9), 802-813.
Celiktutan, B., Cadario, R., & Morewedge, C. K. (2024). People see more of their biases in algorithms. Proceedings of the National Academy of Sciences, 121(16).
Agarwal, S., De Freitas, J., & Morewedge, C. K. (2024). How automakers can reduce resistance to self-driving cars. Harvard Business Review.
Agarwal, S., De Freitas, J., Ragnhildstveit, A., & Morewedge, C. K. (2004). Acceptance of automated vehicles is lower for self than others.Journal of the Association of Consumer Research, 29(3), 269-281.
Morewedge, C. K. (2024). Why algorithm-generated recommendations fall short.Harvard Business Review.
Morewedge, C. K., Mullainathan, S., Naushan, H., Sunstein, C. R., Kleinberg, J., Raghavan, M., & Ludwig, J. O. (2023). Human bias in algorithm design. Nature Human Behavior, 7, 1822-1824.
Shachar, C., Cadario, R., Cohen, I. G., & Morewedge, C. K. (2023). HIPAA is a misunderstood and inadequate tool to protect patient health medical data. Nature Medicine, 29, 1900-1902.
Morewedge, C. K. (2022). Preference for human, not algorithm aversion. Trends in Cognitive Sciences, 26 (10), 824-826.
Morewedge, C. K. (2002). When We Don't Own the Things We Use, Will We Still Love Them?MIT Sloan Management Review, 63(2 Winter), 16-18.
Cadario, R., Longoni, C.& Morewedge, C. K. (2021).U nd erstanding, explaining, and ut ilizing medical artificial intelligence. Nature Human Behavior, 5, 1636-1642.
Morewedge, C. K., Monga, A., Palmatier, R., Shu, S., & Small, D. (2021). Evolution of consumption: A psychological ownership framework.Journal of Marketing, 85(1), 196-218.
Longoni, C., Bonezzi, A., & Morewedge, C.K. (2020). Resistance to medical artificial intelligence is an attribute in a compensatory decision process: response to Pezzo and Becksted (2020).Judgment and Decision Making, 15(3), 446-448.
Longoni, C., Bonezzi, A., & Morewedge, C. K. (2019). Resistance to medical artificial intelligence. Journal of Consumer Research,46(4), 629--650.
Atasoy, O., & Morewedge, C. K. (2018). Digital goods are valued less than physical goods. Journal of Consumer Research, 44(6), 1343-1357.
Waytz, A., Morewedge, C. K., Epley, N., Montelone, G., Gao, J. H., & Cacioppo, J. T. (2010). Making sense by making sentient: Effectance motivation increases anthropomorphism. Journal of Personality and Social Psychology, 99(3), 410-435.
Morewedge, C. K. (2009). Negativity bias in attribution of external agency. Journal of Experimental Psychology: General, 138(4), 535-545.
Morewedge, C. K., Preston, J., & Wegner, D. M. (2007). Timescale bias in the attribution of mind.Journal of Personality and Social Psychology, 93(1), 1-11.

Bias and Debiasing Decisions

Heerma van Voss, B., Yoon, H., Scopelliti, I., Zweet, R., Helsloot, I., & Morewedge, C. K. (2025). Debiasing training reduces confirmation bias in national risk analysts. Scientific Reports, 15,42529.
Roy, E. et al. (2025). A contest study to reduce attractiveness-based discrimination in social judgment.Journal of Personality and Social Psychology, 128(3), 508–535.
Lee, C.Y., & Morewedge, C. K. (2022). Noise increases anchoring effects. Psychological Science, 33(1), 60-75.
Yoon, H., Scopelliti, I., & Morewedge, C. K. (2021). Decision making can be improved through observational learning. Organizational Behavior and Human Decision Processes, 162, 155-188.
Morewedge, C. K. (2020). Decision making: Choosing wisely. Character Lab Playbooks.
Sellier, A. L., Scopelliti, I., & Morewedge, C. K. (2019). Debiasing training improves decision making in the field. Psychological Science, 30(9), 1371-1379.Stimuli and Data: https://osf.io/mnz8j/
Scopelliti, I., Min, H. L., McCormick, E., Kassam, K. S., & Morewedge, C. K. (2018). Individual differences in correspondence bias: Measurement, consequences, and correction of biased interpersonal attributions. Management Science, 64 (4), 1879-1910.
Symborski, C., Barton, M., Quinn, M. M., Korris, J. H., Kassam, K. S., & Morewedge, C. K. (2017). The design and development of serious games using iterative evaluation.Games and Culture, 12(3), 252-268.
Scopelliti, I., Morewedge, C. K., McCormick, E., Min, H. L., LeBrecht, S., & Kassam, K. S. (2015). Bias blind spot: Structure, measurement, and consequences.Management Science, 61(10), 2468-2486.
- Click here for a preprogrammed Qualtrics version of our bias blind spot scale.
Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C., Korris, J., & Kassam, K. S. (2015). Debiasing decisions: Improved decision making with a single training intervention.Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140. Click here for supplemental materials.
Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2014). Social defaults: Observed choices become choice defaults.Journal of Consumer Research, 41(3), 746-760.
Haran, U., Moore, D. A., & Morewedge, C. K. (2010). A simple remedy for overprecision in judgment.Judgment and Decision Making,5(7), 467-476.
Morewedge, C. K., & Kahneman, D. (2010). Associative processes in intuitive judgment.Trends in Cognitive Sciences, 14(10), 435-440.
Morewedge, C. K., & Norton, M. I. (2009). When dreaming is believing: The (motivated) interpretation of dreams. Journal of Personality and Social Psychology, 96(2), 249-264.
Epley, N., Morewedge, C. K., & Keysar, B. (2004). Perspective taking in children and adults: Equivalent egocentrism but differential correction.Journal of Experimental Social Psychology, 40(6), 760-768.

Financial Decision Anomalies

Lee, C. Y., Mazar, N., & Morewedge, C. K. (in press). Why context influences preferences elicited with willingness to pay less than preferences elicited with choice. Management Science.
Lee, C. Y., & Morewedge, C. K. (2023). How retailers can capitalize on the “refund effect.” Harvard Business Review.
Lee, C. Y., & Morewedge, C. K. (2023). Mental accounting of product returns. Journal of Consumer Psychology, 33(3), 583-590.
Whitley, S., Garcia-Rada, X., Bardhi, F., Ariely, D., & Morewedge, C. K. (2022). Relational spending in funerals: Caring for others loved and lost.Journal of Consumer Psychology, 32(2), 211-231.
Yoon, H., Yang, Y., & Morewedge, C. K. (2022). Early cost realization and college choice. Journal of Marketing Research, 59 (1), 136-152.
Morewedge, C. K. (2021). Psychological ownership: Implicit and explicit. Current Opinion in Psychology, 39, 125-132.
Imas, A., Loewenstein, G., & Morewedge, C. K. (2021). Mental money laundering: A motivated violation of fungibility. Journal of European Economic Association, 19 (4), 2209-2233.
Putnam-Farr, E., & Morewedge, C. K. (2021). Which social comparisons influence happiness with unequal pay? Journal of Experimental Psychology: General, 150(3), 570-582.
Lee, C. Y., Morewedge, C. K., Hochman, G., & Ariely, D. (2019). Small probabilistic discounts stimulate spending: Pain of paying in price promotion. Journal of the Association of Consumer Research, 4(2),160-171.
Morewedge, C. K., Tang, S., & Larrick, R. P. (2018). Betting your favorite to win: Costly reluctance to hedge desired outcomes.Management Science, 64(3), 997-1014.Stimuli and Data: https://osf.io/p2gj6/
Tang, S., Morewedge, C. K., Larrick, R. P., & Klein, J. (2017). Disloyalty aversion: Greater reluctance to bet against close others than the self.Organizational Behavior and Human Decision Processes,140, 1-13.
Morewedge, C. K., & Giblin, C. E. (2015). Explanations of the endowment effect: An integrative review.Trends in Cognitive Sciences, 19(6), 339-348.
Morewedge, C. K., Krishnamurti, T., & Ariely, D. (2014). Focused on unfairness: Alcohol intoxication increases the costly rejection of inequitable rewards.Journal of Experimental Social Psychology, 50(1), 15-20.
Buechel, E. C., & Morewedge, C. K. (2014). The (relative and absolute) subjective value of money. In E. H. Biljleveld and H. Aarts (Eds.), The Psychological Science of Money (pp. 93-120). New York, NY: Springer.
Kassam, K. S., Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2011). Winners love winning and losers love money. Psychological Science, 22, 602-606.
Morewedge, C. K., Shu, L. L., Gilbert, D. T., & Wilson, T. D. (2009). Bad riddance or good rubbish? Ownership and not loss aversion causes the endowment effect.Journal of Experimental Social Psychology, 45, 947-951. Data Sets: Experiments 1, 2
Morewedge, C. K., Holtzman, L., & Epley, N. (2007). Unfixed resources: Perceived costs, consumption, and the accessible account effect.Journal of Consumer Research, 34(December), 459-467.
Morewedge, C. K., Gilbert, D. T., Keysar, B., Berkovits, M. J., & Wilson, T. D. (2007). Mispredicting the hedonic benefits of segregated gains.Journal of Experimental Psychology: General, 136, 700-709.

Choosing Better Experiences

Cadario, R. & Morewedge, C. K. (2022). Why do people eat the same breakfast every day? Goals and circadian rhythms of variety seeking in meals. Appetite, 168(1), 105716.
Morewedge, C. K. (2021). Why you eat the same thing for breakfast every day. Time Magazine.
Buechel, E. C., Zhang, J., & Morewedge, C. K. (2017). Impact bias or underestimation? Outcome specifications predict the direction of affective forecasting errors. Journal of Experimental Psychology: General, 146(5), 746-761.
Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). Selective sensitization: Consuming a food activates a goal to consume its complements.Journal of Marketing Research, 53(6), 1034-1049.
Lau, T., Morewedge, C. K., & Cikara, M. (2016). Overcorrection for social categorization information moderates impact bias in affective forecasting. Psychological Science, 27(10), 1340-1351.Data: https://osf.io/9tnmv/
Kappes, H. B., & Morewedge, (2016). Mental simulation as substitute for experience.Social and Personality Psychology Compass, 10(7), 405-420.
Huh, Y. E., Vosgerau, J., & Morewedge, C. K. (2016). More similar but less satisfying: Comparing the efficacy of within- and cross-category substitutes for food.Psychological Science, 27(6), 894-903.
Morewedge, C. K. (2016). Utility: Anticipated, Experienced, and Remembered. In G. Keren and G. Wu (Eds.), Wiley Blackwell Handbook of Judgment and Decision Making (pp. 295-330). Malden, MA: Blackwell Press.
Garbinsky, E. N., Morewedge, C. K., & Shiv, B. (2014). Interference of the end: Why recency bias in memory determines when a food is consumed again.Psychological Science, 25(7), 1466-1474.
Garbinsky, E. N., Morewedge, C. K., & Shiv, B. (2014). Does liking or wanting determine repeat consumption delay?Appetite, 7(1), 59-65.
Morewedge, C. K., & Buechel, E. C. (2013). Motivated underpinnings of the impact bias in affective forecasts.Emotion, 13(6), 1023-1029.
Morewedge, C. K. (2013). It was a most unusual time: How memory bias engenders nostalgic preferences.Journal of Behavioral Decision Making, 26(4), 319-326.
Morewedge, C. K., Huh, Y. E., & Vosgerau, J. (2010). Thought for food: Imagined consumption reduces actual consumption. Science, 303, 1530-1533.SPSS datasets: Experiments 1, 2, 3, 4, 5.
Morewedge, C. K., Gilbert, D. T., Myrseth, K. O. R., Kassam, K. S., & Wilson, T. D. (2010). Consuming experiences: Why affective forecasters overestimate comparative value.Journal of Experimental Social Psychology, 46(6), 986-992.
Morewedge, C. K., Gilbert, D. T., & Wilson, T. D. (2005). The least likely of times: How remembering the past biases forecasts of the future.Psychological Science, 16(8), 626-630.
Gilbert, D. T., Morewedge, C. K., Risen, J. L., & Wilson, T. D. (2004). Looking forward to looking backward: The misprediction of regret.Psychological Science 15(5), 346-350.
Gilbert, D. T., Lieberman, M., Morewedge, C. K., & Wilson, T. D. (2004). The peculiar longevity of things not so bad.Psychological Science, 15(1), 14-19. *Editor’s Choice Article (2004). Science, 303, 436.